Social media: I just don’t see the point in it

Social media blah blah blah, I’ve heard it all before

You have probably been in ear shot of someone saying something along the lines of “social media, blah blah blah, I’ve heard it all before.” Others may have uttered “I just don’t get it” or “I don’t see the point in it.” These are the dreaded sentences that no social media marketing manager wants to hear. Surely, these people can understand that social media is the place to show that your business is open for business? However, social media is still a misunderstood marketing tool. If you don’t understand why your business should present itself online, read on to get the grasp of the subject.

Are you open for business or not?

Using social media for your business shows to the world that you are open for business. It is that simple. Don’t miss the opportunity to show the nosey users of social media that you are actually still in business and are ready to take their orders. A quick update to your Facebook page once a day is all it takes to keep your competitors at bay.

One key purpose of social media is that it allows you to show to the world that you are open for business. Every post, blog article, image or contest that you place on social media creates awareness.

Ok I have probably lost you now because I have started talking about using social media, therefore let me pull you back in and remind you that you should start to use social media as a cost effective way to show that you are open for business. It is that simple.

Set up your profiles, then update them once a day or every other day. Bare minimum is ok as long as you provide some amount of attention to keep the accounts ticking over. You never know who is looking and therefore don’t let your fans or future fans worry about you incase they notice that you have not made an updates for a long period of time. Having social media accounts and not updating them regularly is worse than not having social media accounts. Don’t run the risk of your fans wondering where you have disappeared to or if your cat has eaten you.